Innovating for Ageing was launched by the Just Group and the International Longevity Centre (ILC-UK) in January 2018 to identify solutions to the issues faced by vulnerable consumers in later life.

The project brings together groups with expertise in working with vulnerable people with experts and innovators who can provide solutions to the problems faced by vulnerable consumers. We would be delighted if you would consider joining us for a workshop to kickstart the world’s first vulnerable consumers innovation sprint.

We think there is a need for innovation to help us all better support consumers at risk of vulnerability due to, for example, physical disability, illness, dementia or financial exclusion. Innovating for Ageing provides a platform to do this.

The Innovating for Ageing project began by asking a wide range of organisations what problems the vulnerable people they work with encounter when accessing goods and services. Our Advisory Board and expert Judging Panel will identify the most significant problems and present these at our workshop, to be held at Google Campus in London.

The workshop featured experts in a range of vulnerabilities who described the problems that need to be solved. Innovators were posing their questions and heard first-hand from these experts how they can apply their knowledge and expertise to design solutions to meet the challenges they have identified.

The Innovating for Ageing innovation sprint provided a launchpad for the creation of cutting-edge ideas and solutions to help improve the lives of vulnerable consumers.

Individuals and organisations having ideas for solutions to problems faced by vulnerable consumers had:

• Met experts on vulnerability and learned about the challenges faced by vulnerable consumers
• Found out details of how to apply for the Innovating for Ageing Awards
• Identified opportunities for new products and services
• Gained visibility and profile for their solution and their organisation
• Demonstrated their expertise

After the workshop you will have the summer to submit your ideas for products and services and our expert Judging Panel will narrow entries down to our finalists. By participating you will also have the opportunity to compete in the Innovating for Ageing Awards. The Awards will recognise the best-of-class solutions to each of the problems identified, with solutions to be showcased at a high profile awards ceremony to be held in central London this Autumn.

If you’ve got any questions about Innovating for Ageing please call us on 020 7340 0440 or drop us an email at info@innovatingforageing.uk. Details are also available on the website at www.innovatingforageing.uk.

We look forward to working with you.

Yours sincerely,

Stephen Lowe (Just Group) and David Sinclair (ILC-UK)