Date: Thursday 23 November 2023

A short film by the International Longevity Centre UK

This film, one of five from the ILC Retail Impact Project, showcases Eyra Design which designs practical and desirable products with extra functionality for an ageing population.

This suite of five short films helps retailers recognize why being inclusive makes commercial sense. They guide retailers in capitalizing on the opportunities of an ageing population and understanding and removing barriers to a more inclusive retail experience. Eyra Design is creating change, knowing that the UK over 50s controls over £6 trillion worth of assets.

The ILC Retail Impact Project is supported by the University of Stirling and UK Research and UK Innovation, as part of the Government’s Healthy Ageing Challenge. For more information, please visit: https://healthyretail.org/

Produced by Ailsa Forbes
Directed by Ricardo Marques
With thanks to Susan Costello of Eyra Design and Harry, Alex and Mark of Beta Design.