Following our year-long Prevention in an ageing world programme that sparked conversations from Abu Dhabi to Taipei, Austin, Geneva, Sydney, London all the way to the G20 Health Ministers, the message is clear. It’s never too late to prevent. And the health and economic costs of failing to invest in preventative interventions across the life course are simply too high to ignore.

We know that prevention works, but convincing policymakers to match commitment with action remains a challenge as preventative services have been the first to be cut and the last to receive investment. In a world that is ageing and responding to an ongoing pandemic, this needs to change.

As part of our Delivering prevention in an ageing world programme, this consultation paper collates insights on what works in inspiring and engaging:

• policy makers with the prevention agenda;
• healthcare professionals with promoting preventative services and activities; and
• individuals with uptake of preventative services and activities.

We welcome thoughts and feedback through the survey within the paper before Monday 31 May 2021.