In an eleven point prescription, the Ready for Ageing Alliance has urged individuals to prepare for ageing by keeping fit, eating healthy, planning ahead and listening to a little One Direction.

The Alliance has published the prescription ahead of the launch of its Manifesto on 8th September 2014. The Manifesto will set out ideas for how policymakers can better respond to the challenges of ageing.
The Ready for Ageing Alliance points out that our responsibility to age well needs to be supported by a series of rights. Policymakers must ensure that we are all well equipped to ensure we are ready for ageing. It argues that individuals need access to advice, services and opportunities for learning.
The Ready for Ageing Alliance calls for the creation of a “Ready for Later Life” pack, which would signpost people at the age of 50, to additional information and advice on preparing for ageing.
The Alliance, a coalition of 8 organisations, came together in 2013 to make the case for action to ensure that our society is ready for ageing.