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Guest blog: Isabella Moore – “Well, unfortunately there may be a segment of the population who don’t think a woman should be doing ‘that kind of thing’.”

As an entrepreneur who, for the second time, set up in in later life, I became interested in the specific challenges older women entrepreneurs face. With encouragement and some trepidation, I enrolled at Aston Business School to undertake doctoral research leading to a DBA (Doctor of Business Research).

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